The email marketing tool comes with predictive and conditional content features. This ability uses machine learning algorithms to recommend email content for every contact best suited to them, boosting engagement and conversions. AWeber is a user-friendly email marketing platform that is simple to navigate, even for inexperienced users. You can drag and drop different elements, such as images, buttons, texts, and links, into your email template, saving time.

GetResponse, another great email marketing provider that should be on your radar, gives nonprofits a 50% discount. If that got your attention, it’s also packed with top-notch marketing automation features that don’t disappoint. No matter which you choose, email will remain one of the most powerful tools you’ve got to engage your donors. With the right platform, you’ll be able to tell your story, rally supporters, and build lasting relationships to increase the impact on your mission. Automation is based on donor behavior, and there’s a visual campaign builder.

You can choose from various premade templates suitable for newsletters, donations, and event promotions. With the nonprofit discount, Mailchimp becomes an affordable yet feature-rich solution for organizations of all sizes. Mailchimp’s Multi-channel tools allow nonprofits to expand their message beyond email to maximise outreach. Choosing the right email marketing software can make work easy for nonprofit organizations. However, not all email marketing platforms are designed with nonprofit needs in mind. Plus, many email marketing platforms offer discounts or free plans specifically for nonprofits to maximize their reach without overspending.

Best email marketing software for nonprofits

When it comes to time-saving features, Mailchimp offers several pre-built automated journeys. For nonprofits with diverse donor bases, it simplifies processes with segmentation capabilities. Digital marketing helps nonprofits cost-effectively reach more people to promote their mission.

• For instance, nonprofits can target lapsed donors with re-engagement campaigns or send volunteer opportunities to individuals based on their previous involvement.
• The email marketing tool comes with predictive and conditional content features.
• The automation capabilities are a game-changer, allowing me to focus more on crafting meaningful messages rather than getting bogged down in repetitive tasks.
• HubSpot integrates with the most popular tools like WordPress, Salesforce, PayPal, and Eventbrite to help nonprofits connect their fundraising and operational systems seamlessly.
• The best email marketing platforms for ecommerce businesses, for example, are not the best platforms for nonprofits.

The 9 Best Email Marketing Software Tools for Nonprofits

The email marketing platform is also useful for event promotions and allows you to send supporters invites via email and create custom landing pages for your events. Whether you’re aiming to boost fundraising, nurture relationships, or amplify your message, this guide will help you pick the perfect platform to engage the best email marketing platforms for nonprofits and reach your supporters. Promote volunteer opportunities to grow your reach and deepen your connection.

Send messages via email, SMS and in-app notifications

By delivering relevant, timely content automatically, nonprofits can maintain donor engagement while saving time and resources. You have full control over email frequency and timing, ensuring effective communication without overwhelming recipients. You work hard to build a base of potential donors, volunteers, and supporters. However, without regular, effective communication, it’s easy to lose momentum—and people. Digital tools are more essential than ever for charities, offering the potential to improve efficiency, boost productivity, and amplify the reach and impact of your cause. From fundraising tools to online donation tools, when a variety of digital software is available at your disposal, selecting the best-suited technology can be tricky.

Capabilities

Campaign Monitor offers robust automation capabilities that can help nonprofits automate their email workflows. By setting up automatic responses and segmented email campaigns, nonprofits can ensure timely and relevant communication with their audience. ActiveCampaign also offers SMS marketing capabilities that enable nonprofits to send text message updates to their supporters. This can be effective for event reminders, donation appeals, or emergency campaigns. Templates are clean and easy to customize, keeping consistent branding without looking generic. While it may lack the deep CRM features other email marketing platforms can offer, Moosend covers the core essentials at a much more affordable rate.

With GetResponse, nonprofits can segment their email lists based on donation history, engagement level, or demographics. Combined with personalization options, this ensures that every message is targeted and relevant to its recipients. That’s why we hand-picked the 10 best email marketing software for your nonprofit organization to streamline campaigns, save time, and boost your fundraising efforts. Before choosing a nonprofit email software, remember not all tools are built for nonprofits. Email marketing might not be the most exciting topic, but it’s how nonprofits keep connected with supporters and actually bring in donations. The platform offers advanced segmentation and automation and strong reporting, as well as 99% email deliverability.

• According to Moosend’s Blog, the service offers comprehensive tools that streamline email campaign management while remaining economically viable.
• Meanwhile, built-in grant tracking and funder communication tools help keep institutional supporters informed and engaged with your impact.
• Email marketing allows you to stay in touch through updates, impact stories, and calls to action.

Benchmark Email: Good for autoresponder templates

For smaller organizations, the free CRM and email marketing tools provide a strong foundation at no cost. Meanwhile, built-in grant tracking and funder communication tools help keep institutional supporters informed and engaged with your impact. Lastly, the built-in CRM tracks every interaction, helping you avoid missteps like soliciting donations from recent contributors. ActiveCampaign also offers a 20% discount for nonprofits, solidifying its position as one of the top email marketing platforms for mission-driven organizations. Connections with donation platforms enable automated follow-ups, while integration with event management software streamlines communications around your activities. Look for platforms that also connect with social media and analytics tools for multi-channel engagement and in-depth performance tracking.

Their smart ask amounts automatically calculate appropriate suggested donations based on past giving, which noticeably increases average gift sizes. While Keela’s donor scoring feature identifies high-potential supporters who deserve personalized attention. During our time with MailerLite we really enjoyed their landing page builder for campaigns or volunteer sign-ups.

Initially, I was overwhelmed by the vast array of features, but its intuitive design quickly won me over. The ability to segment audiences and automate campaigns has been a game-changer, allowing me to focus more on crafting meaningful messages rather than getting bogged down in logistics. Hubspot has truly transformed my approach to email marketing for nonprofits. Initially, I was overwhelmed by the array of features, but its intuitive design made the learning curve manageable. Emma offers email marketing with a focus on beautiful design and audience segmentation.